AYLESFORD NEWSPRINT
Beefing up the brand!
Aylesford Newsprint's identity is clean and simple but lacked any 'visual presence' when it was applied to their communications material.
We developed a simple but striking visual device, a red panel, that carried their identity and appeared, in a fixed position, across all of their communications material. See the 'Print' section of this website for examples of how it was applied.
This new development was a perfect opportunity for the company to review, and consolidate, the other core aspects of their identity. The results of this review were documented in a guidebook which was available in hard copy, CD, pdf and on the company's intranet.
Involvement:
VISUAL IDENTITY
GUIDELINES
LITERATURE
WEBSITE
POWERPOINT STYLING
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