NETWORK RAIL
The company that took over the running of Britain's rail network from Railtrack.
Like Vedanta, this project required long hours and rapid turnaround once the consortium was given government approval.
Because of the tight timescale quite a few names were shortlisted and visually designed.
Special consideration had to be given as to the exact shade of red and blue. We even went to the extent of wet-proofing the final marque in different shades on different types of paper.
Involvement:
NAMING
IDENTITY
LAUNCH MATERIAL
GUIDELINES
STATIONERY
FORMS
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