VEDANTA
London-listed metals and mining company with operations in India, Zambia and Australia.
Our involvement was pre IPO in helping to arrive at the company's new name and design the identity - all within a three week launch deadline!
Because of this tight timescale googlies were being thrown at us throughout the design process - including a change of name half way through!
Needless to say emails containing password protected files were being sent between London and Mumbai round the clock.
Our expertise in implementing identities was put to good use when it came to rolling out the identity across various applications. India is nowhere near as sophisticated as the UK and careful attention needed to be given to certain items like stationery and site signage.
Involvement:
IDENTITY
LAUNCH MATERIAL
CONSULTANCY
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